How Artificial Intelligence is Changing the Way We do Content Marketing

Content marketing is a widely used practice in the marketing world. The idea is, using fresh and meaningful content to attract new customers and keep existing ones is a great way to generate lots of leads, improve brand awareness and establish customer relationships.

Content marketing has been the buzzword in the marketing world for years, and it’s finally making its way into the world of technology. Although artificial intelligence may not have quite the same impact on the marketing space as it does in the world of finance, AI is still changing the ways we do business. With technology advancing at the speed, it will soon be the norm for the best content marketers to be using AI to create compelling content that’s focused on the needs of their customers.

It’s 2016, and Artificial Intelligence has already become part of our daily lives. We see it in everything from cars that drive themselves to our phones that predict our next move before we even ask for it. But, how is technology affecting content marketing? According to the Content Marketing Institute, content marketing is one of the top ways to grow your business.

Introduction 

Do you believe in the supernatural? Are you a fan of the Harry Potter series? Then you’ll agree that artificial intelligence in content marketing is nothing short of a miracle. Today, AI can be found in a variety of places, from website chatbots to predictive analytics to rapid content development. Doesn’t this seem both cool and terrifying? 

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Let’s make your life a little easier. The phrase “artificial intelligence” was coined at a conference held at Dartmouth College in Hanover, New Hampshire. After multiple studies condemning AI advancement, the project was abandoned, and the time became known as AI Winter. However, in 1980, the British government re-started supporting it. Since then, AI has progressed, and today, 61 percent of marketers believe AI is the most important component of their data strategy and content marketing methods.

AI’s Influence on Content Marketing

We all understand what artificial intelligence is, but how can it help with content marketing? So quickly recall what you perform prior to writing content: keyword research, SEO, Google data analytics, market research, backlink creation, and sentiment analysis. In a word, everything from research to testing to optimization happens before you start writing content. With the advancement of technology and digitalization, manual content marketing and creation are becoming obsolete. All of these jobs can be completed in one go with AI. Let’s see how we can do it.

Processing of Natural Language (NLP)

New intermediaries have emerged as a result of the content explosion. Journalists, public relations professionals, and social media influencers are not included. We’re talking about algorithms, or machine learning models, that have a direct impact on your target audience’s engagement. Natural Language Processing is one of them (NLP). It is a subset of AI that focuses on employing software to understand, process, and analyze massive amounts of natural language data. I’m sure you’re wondering how NLP works. It’s straightforward. They begin by analyzing user data, then understand and develop content briefs that provide extra insight into creating high-quality SEO-friendly material. 

GPT-3

Then there’s GPT-3. You are going to have your head blown if you haven’t heard of GPT-3’s remarkable potential. GPT -3 is the first AI intelligence tool to pass the Turing Test and write content that is identical to that of a professional copywriter. It can create a copy on any topic that the user specifies. What else is there to say? The architecture of this innovative tool is known as a “Transformer, a deep learning model.” GPT-3 is a sophisticated model that can collect data for content production accurately based on the trend they are taught in and the length of that training. As shown in the example below, GPT-3 is referred to as “Param Size.”

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BERT’s Role in Content Marketing 

You’ll agree that content is an evident foundation of Search Engine Optimization when seen against the backdrop of SEO. This is true, but since the release of BERT (Bidirectional Encoder Representation from Transformer, Google’s Natural Language Processor), the way content plays a role has changed dramatically. This synthesis has created an environment in which we can improve our content execution. Because BERT is a bidirectional model, it examines the words before and after the missing word to assist in interpreting the context and highlighting the content’s relevance. 

It’s time to take your content to the next level. In the content industry, artificial intelligence (AI) will be a game-changer. Artificial Intelligence reigns supreme in marketing and content strategy. Currently, companies such as Deloitte, MasterCard, and Franklin Templeton employ AI to translate data into written narratives, allowing them to optimize their content and content strategy. There are a slew of AI-powered content marketing technologies available to help you upstream your social engagement and command the content universe. Even with Scalenut’s Generate AI, you can create strong, fast, easy, and effective content in a single step. In addition, Scalenut offers a controlled marketplace where organizations may purchase services at a set price with pre-defined workflows and milestones. So, what do you have to lose? Is your company AI-ready?

When it comes to content marketing, one of the biggest challenges companies face is the fact that it can be a very time-consuming job. Thats why many companies have decided to outsource this process to third-party vendors. But as the digital marketing landscape continues to evolve at a rapid pace, some firms are also turning to artificial intelligence to improve the quality of the content they publish across their websites and social media platforms.. Read more about content strategy and ai and let us know what you think.

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Frequently Asked Questions

How does AI affect content marketing?

AI is a powerful tool that can be used to help with content marketing. It can help create and curate content, as well as provide insights into what people are looking for in the content they consume.

Will AI take over content marketing?

Yes, AI will take over content marketing.

How artificial intelligence will change the future of marketing?

Artificial intelligence will change the future of marketing by allowing companies to automate their marketing strategies. This will allow companies to focus on other aspects of their business and still be able to reach a large audience.

Related Tags

This article broadly covered the following related topics:

  • artificial intelligence content creation
  • artificial intelligence marketing definition
  • ai generated content
  • ai content curation
  • ai marketing

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